There is a dangerous virus circulating among the coffee drinking
community. The extent of this threat is unquantifiable but the grand
masters of the coffee world fear its virulence and impact. Some believe
that H1N1, HIV and SARS are kindergarten compared to this virus. It is
known as the word "eXpresso".
Don't let this 8 letter word fool you. As harmless as it may appear when shouted across the serving counter in an uptown Starbucks store, it has the potential to damage hundreds of years of civilisation. Just imagine...would we have had the renaissance if 15thCentury Europeans had become the laughing stock of the world by calling out for an "eXpresso" while watching slaves succumb to lions in the arena? I think not!
Then just think about the impact of that subtle "X" sliming its way into the place of the "S's in other words. Would we stand for "aXshole"? I mean try saying that to a driver who has just cut you off in rush hour traffic and not get stopped for suspected "driving under the influence!" What would Hollywood say about an Oscar for "Best ActreXs" and I just don't think CNN reporters would get their tongues around "congreXsman caught with claXsified doXsier on nuclear fiXsion expreXses sadneXs at thoughtleXs action" Ridiculous isn't it?
So why do we accept it down at the coffee shop? It's time we said NO! It is time we made a stand and beat back this evil infection. Parents should be compelled to add the word "espresso" to the ABC's and harsh jail terms without the option of a fine should automatically be handed down to trangreXsors... er...transgressors of the correct pronunciation.
It's up to the healthy and immune in our coffee community to lead the fight...and that means that the barista behind the coffee machine needs to be firm and politely retort "I'm sorry Sir, we don't serve eXpresso here, may I suggest an espresso?" That's the cue for the store manager to call in a containment squad from the Centre for Disease Control... it's the only humane thing to do. One customer less, but a brighter future for our civilisation!
This article is written by http://www.frontiercoffee.co.za and may be freely distributed on condition that the author is acknowledged with the article
Don't let this 8 letter word fool you. As harmless as it may appear when shouted across the serving counter in an uptown Starbucks store, it has the potential to damage hundreds of years of civilisation. Just imagine...would we have had the renaissance if 15thCentury Europeans had become the laughing stock of the world by calling out for an "eXpresso" while watching slaves succumb to lions in the arena? I think not!
Then just think about the impact of that subtle "X" sliming its way into the place of the "S's in other words. Would we stand for "aXshole"? I mean try saying that to a driver who has just cut you off in rush hour traffic and not get stopped for suspected "driving under the influence!" What would Hollywood say about an Oscar for "Best ActreXs" and I just don't think CNN reporters would get their tongues around "congreXsman caught with claXsified doXsier on nuclear fiXsion expreXses sadneXs at thoughtleXs action" Ridiculous isn't it?
So why do we accept it down at the coffee shop? It's time we said NO! It is time we made a stand and beat back this evil infection. Parents should be compelled to add the word "espresso" to the ABC's and harsh jail terms without the option of a fine should automatically be handed down to trangreXsors... er...transgressors of the correct pronunciation.
It's up to the healthy and immune in our coffee community to lead the fight...and that means that the barista behind the coffee machine needs to be firm and politely retort "I'm sorry Sir, we don't serve eXpresso here, may I suggest an espresso?" That's the cue for the store manager to call in a containment squad from the Centre for Disease Control... it's the only humane thing to do. One customer less, but a brighter future for our civilisation!
This article is written by http://www.frontiercoffee.co.za and may be freely distributed on condition that the author is acknowledged with the article
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